Illustrator Donald Robertson teamed up with Smashbox to launch #BingtoBasel, a mobile art project involving a 1974 Cadillac covered in giant cherry-colored-lip prints and Smashbox’s new vivid red lipstick. The Smashbox team and a vintage Cadillac stuffed with Smashbox’s Be Legendary Lipstick in Bing traveled from Tucson to Miami over the course of a week. The car made a stop at the faux Prada store in Marfa, explored Austin, and then traveled to New Orleans and Gainesville before ending the road trip at Art Basel. Along the way, Smashbox gave away a limited edition of Smashbox’s Bing lipstick with a lip-print sleeve illustrated by Donald.
The endeavor gained attention from New York Magazine’s The CUT, Style.com, and Glamour just to name a few.