Finn Beales, Visual Rhythm, Happify

A series of images for a new mindfulness/healing app called Kabinet, which helps its users identify character traits that lead to negative behaviour patterns and guides them towards more positive ways of thinking.

 The underlying theme for the campaign was Visual Rhythms in Behavior captured across pattern recognition and self-direction in life, nature and science. Finn explored the idea that behavior changes can lead to healing by working with professional dancer Louis Parker-Evans. A free-flowing shoot revealed unexpected associations that emerge from nature; the landscape, our bodies and our minds.