Jameela Elfaki, Nike x FA, “Made for this game”

Jameela directs and creative directs “Made for this game”, a short film commissioned by Nike and The FA in collaboration with AZEEMA to create a short film spotlighting female footballers in London who boldly embrace both their athleticism and femininity in a sport traditionally dominated by men. The piece challenges prevailing cultural norms and reclaims space for women on and off the pitch.

Elfaki is the Founder, Editor-in-Chief, and Creative Director of AZEEMA, an independent print magazine and creative agency established in 2017.