Juanita Richards

As an artist, Juanita Richards loves stories. As a human, she loves living out her own. With a little nudging and the right kind of energy, she believes that everyone has a story to tell and a self to express.

That curiosity and enjoyment of the human experience are the backbone of her intuitive, personal approach to directing and photography. Her lively sets and intimate shooting style are her trademarks. They bring out the best in her subjects, showcase their emotion, and give her work a palpable sense of soul.

Juanita’s love of and knack for casting is inspired by her culturally rich upbringing and the wide pool of talent she meets by working around the world. Unfazed by trends, she has a keen eye for unique but timeless looks, which brings a current, fresh perspective to all of her work.

Conceptualised spaces and authentic environments are key to how she builds the worlds that feel most individual, special, and true to her subjects and their stories.

Selected clients include Adidas, Arc’teryx, Blanc, Chanel, Dazed, Flannels, Highsnobiety, NATAAL, Nike, Nowness, Loro Piana, Sony, Tommy Hilfiger, Uniqlo, Vogue Portugal, Pucci, Wonderland Magazine.