Mark Leibowitz, Budweiser

For the 2020 Super Bowl in Miami, Budweiser rented out an entire hotel and transformed it into the Bud X hotel.

Two hundred influencers were invited from around the world including Africa, Asia, Europe, the Middle East, and the Americas. Mark Leibowitz was brought in to create video and photo content that was immediately shared with the influencers for distribution on their channels (earned media) as well as for distribution on the AB-InBev owned and operated channels. Over the 3 days Mark directed and delivered more than 50 social videos and 100 photographs resulting in hundreds of millions of views of his content.