PEDEN+MUNK, Molly Baz x Special K

PEDEN+MUNK capture Molly Baz for Special K, as the first-ever pregnant woman to grace the cover of a cereal box.

This campaign is all about celebrating pregnancy, and giving it more representation. With a cereal box as the billboard, Molly and Kellogg’s look to honor pregnant women and their very special, very real, pregnant bodies, everywhere.

“We got a call from Molly asking us to shoot her for the Special K box celebrating her beautiful pregnancy. We would have moved mountains to make it work. Crunched on time since she is 39+ weeks pregnant, we flew to LA the next day,” explains Jen Munkvold and Taylor Peden.

The collaboration received press coverage on Adweek, Axios, CNN, LBB, Shots, and more.